Convenience store display skills

Convenience stores want to do well in business, not only to pay attention to the overall layout of the display design, but also should be more efforts on the display of goods!How should convenience store goods be placed?Huicheng shelf small make up remind you: convenience store goods display to do the rule, clean, reasonable collocation of these points.

Convenience store display design

1. Goods should be accessible

The so - called convenient access, simply put, let the customer hand can reach the goods.This has certain requirements on the height of convenience store shelves.The average Chinese is about 170cm tall, so reach out no more than 180cm.

Here huicheng shelf small make up remind you: in the convenience store, the height of the wall shelf in 1800mm or so, the height of the island shelf in 1350mm or so is more appropriate.This ensures that all the goods on the shelves of convenience stores are easily available to customers.

2. Display according to the type of goods

Convenience stores have hundreds to thousands of types of goods, so many categories of goods, their shape, color and weight are different, in the display of goods, we should according to the characteristics of the goods to display.

For example, for larger, heavier items, we usually put them in the bottom shelf of the convenience store.Of course, if it is more popular bulk goods, huicheng shelf xiaobiang recommendations directly set up for its promotion booth, so as to effectively promote its sales.

The top shelf of a convenience store, relative to the middle shelf, has a difference in exposure and comfort.Therefore, the upper layer will place some goods with low gross margin and light weight.

Convenience store middle layer, that is, customers can look at the location, this is the location of merchandise sales, usually display some popular products with high gross margins.

Due to the convenience store shelves there are a lot of layers, in order to avoid the upper goods covering the lower commodity, HuiCheng here small make up recommend convenience store shelves when the choose and buy, on the two selected layer plate width is smaller than under the two layers, and, when the display can be placed DaXie layer board, such not only ensure the displays full, have do not affect the lower commodity display.

3, color collocation to coordinate

The color of convenience store goods is relatively rich, in the display and collocation, to choose the appropriate color combination, different categories of goods, you can use different convenience store shelves for display, convenience store shelves can be placed on the classification board, convenient for customers to choose and buy.

Huicheng shelf small make up remind you: in the case of appropriate color collocation, associated display can effectively promote the sale of goods.

4, the price tag must not be saved

Customers in the convenience store to buy goods, picture is quick and convenient, clearly marked price, fancy goods, the price is right to buy down.

So the goods on the shelf of the convenience store, must mark the price clearly, must not be too lazy to change the price tag because of frequent replenishment and change.

Huicheng shelf small make up remind you: the color of the price tag must and the color of the convenience store shelf and merchandise coordination, can not be randomly selected.

5. Don't change the location of popular items

Convenience stores that have been operated for a long time will have a fixed number of customers. These customers like to shop in this store for some reasons. If they often change the location of goods, it will undoubtedly affect the old customers and cause the loss of customers.

So small make up suggest that we do not frequently change the location of goods, if the store display has made a big change, it is recommended to use prominent signs to guide customers, reduce the loss of old customers.

6. Frequent sales displays

Promotion is the most effective way for convenience stores to attract new customers and retain old customers. In the process of operation, we can often carry out some promotional activities to clear the inventory and maintain the customer flow.

About promotion, huicheng shelf remind you: promotion must have a purpose, avoid blind promotion!

Above six points, is huicheng shelves for you to arrange the main points of convenience store goods display, if you need to know more about the knowledge of convenience store display, please pay attention to huicheng shelves!